Will Aurora shootings slow ticket sales?
The mass shooting inside of a Century movie theater in Aurora, Colorado on July 20, 2012, during a midnight screening of the film The Dark Knight Rises arose fear among the Hollywood elite over the...
View ArticleWhat is the Likert scale and why doesn’t it work?
What is it? The Likert scale (named after psychologist Rensis Likert) is commonly used in questionnaires to measure the intensity of feelings about questions or statements. The Likert scale is so...
View ArticleSandy Hook shooting causes real estate opportunity
On December 14, 2012, twenty-six people were killed during a shooting rampage at Sandy Hook Elementary School in the village of Sandy Hook in Newton Connecticut. It was the second deadliest mass...
View ArticlePeace of mind is related to the size of your gun
A recent mobile survey revealed that gun owners feel safer than non-owners. The survey was conducted this morning at a dozen gun ranges across the U.S., fetching exactly 1,000 respondents within 30...
View ArticleHoliday shopping habits predicted by color of phone
There’s a new color craze sweeping through the mobile phone industry, initiated many years ago by Nokia’s Tracfones and once again popularized by the Nokia’s Lumia series. As it turns out, the color...
View Article
